Mobile Advertising (2nd edition)
Cutting through the hype
Published: June 2008
The online model is dominating the mobile space today with banner ads and sponsored links rapidly becoming the norm. But advertising and creative agencies are seeking new concepts to engage and interact with consumers in a personalised and contextualised manner. The converged worlds of mobile and advertising represent a phenomenal opportunity, but mobile advertising per se is only at an embryonic stage.
The report focuses on the latest developments within mobile advertising. Including: the introduction of ad-funded content on 3 UK; the burgeoning off-portal market and its relationship with the operator portals; the battle for real estate and the emergence of on-device portals; what impact will mobile advertising have on mobile entertainment revenues; which brands “get” mobile advertising. As well as case studies on Coca Cola, Sony Pictures, Peugeot to name but a few.
Key areas discussed include:
- Global mobile advertising forecasts 2007-2013
- The need for viable, standardised metrics
- Case studies of mobile advertising campaigns
- Understanding and incorporating regulation to ensure maximum impact of mobile advertising
- Who are the mobile consumers
Essential reading for:
- Media brands, advertising agencies and content providers – Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
- Technology providers - Analyse the technology provisions and the changing roles of traditional advertising media
- Global and location based brands and advertisers – Learn about the regional differences
- Mobile Operator – Gain insight into the market trends and how it is likely to change over the next 5 years
- Content and search aggregators – Find out where the prospective revenues are in the sector.
